Earlier last week, a 'deconstructed flat white' went viral on social media when writer Jamila Rizvi was served the above coffee in Melbourne, Australia, consisting of espresso, milk and hot water. Jamila went on to write that she "wanted a coffee. Not a science experiment". While the presentation is neat, it does beg the question as to when an innovative idea is one step too far and has become innovation for innovation's sake instead of meeting a need or solving a problem. More here.