US-based customer service firm Teletech has launched Humanify - an software platform that aims to rid the world of horrible call centre experiences. It essentially holds your information so that any company you call immediately knows who you are and what your relevant details are, and has smarts to ensure you’re connected to the right person rather than being passed around.

“We handle about a billion live interactions a year,” Teletech CEO Ken Tuchman told Businessweek. “And we think that there is a whole new way, where all of this frustration, all of this misrouting, all of this time that is showing lack of respect of your time, we can evaporate and make go away.”

Businessweek story here, Humanify site here.