Last year, 1,215 rhinos were killed in South Africa alone. Because, pound for pound, rhino horns are more valuable than gold or cocaine. As an alternative to the conventional approach of fining or jailing poachers, Biotech startup Pembient has created a synthetic compound that directly mimics the make up of rhino horn. By flooding the market with fake Rhino Horn, Pembient seeks to lower the price of the real product to the extent that poachers no longer find their practice profitable.
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