British Airways is due to start matching its in-flight meals with specific music tracks - inspired by a study that suggests music can help bring out the flavour of food.
The Oxford University study suggests that certain music can influence a person’s taste buds. This has been labelled ‘Sonic Seasoning’, with specific tracks seemingly able to make food seem up to 10% more sweet or salty.
The airline’s new “Sound Bite” menu will be available on long-haul flights from November.
All about it here.