Delta Airlines have launched an intriguing new ‘class’ and a very interesting way of repositioning a flight as an opportunity to learn. Delta Innovation Class is a mentoring programme at 35000 feet.

“Our jets fill up with some of the smartest people in the world. Leaders in technology, science, the arts and more,” says Delta.

“But why should a flight just be a simple flight? Could these leaders use this time in the air to not just fly, but to share their knowledge with an up-and-coming professional in the seat next to them? We think so.”

“We will be selecting leaders in innovation on their way to events around the globe for the program. They’ll be sitting in the mentor seat. The seat next to them will be open. This is your chance to sit in that seat. We’ll fly you to the event, get you in to the event, and, most importantly, give you one-on-one access you might never otherwise get.”

We think this is a very clever way of repurposing existing elements of the experience to create a whole new customer experience and compelling reason to fly Delta.

All about it here.