We love this. Derek Handley is looking for a 2IC, and being an innovative person, he’s launched an innovative hunt for that person.

But what we really love is the important side-effect of this idea. You may not want or need Derek’s job - but the campaign is a clever way of introducing many of us to his excellent philosophy and vision around the future of business.

“I believe,” he says, “the new rock stars in the world will be those who make the biggest social impact, solve the most problems and redefine what ‘successful’ means.”

He’s advocating for businesses to make social and environmental impact as important as profit.

Explore the site here. It’s really good.

In being exposed to this, we’ve begun to think about how we can live this philosophy at Previously Unavailable and inspire our clients to do the same.