A growing trend in the UK is ‘Dry Bars’ - drinking establishments that are alcohol-free. It feels like a great social cause - but also has some insight behind it that just might make it a great business too.
According to NHS data, in 1998, 71% of 16 to 26-year-olds said they’d had a drink in the week they were questioned about their habits – but by 2010, that figure had fallen by around a third, to 48%. “People in their early 20s and teenage years are growing up with parents who get lashed all the time, and that’s uncool,” says Catherine Salway, founder of dry bar 'Redemption’. "I’ve also heard that there’s a lot of displacement through use of technology. Kids aren’t going out to get drunk because they’ve got so much to stimulate them.“
The interesting thing is how having to provide a great dry experience means needing to innovate in the non-alcolohic beverage space to produce drinks that can be session-consumed in a way that’s closer to alcohol than current, mostly very sweet soft drinks.
We think this is the start of something big.
All about it here.