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In a move reminiscent of the Steinlager White Can and DB Export Original campaigns here in New Zealand, Miller Lite have relaunched their original white can and bottle label.

The move, meant to be a 3-month promotion, has driven big sales uplifts - so much so that the packaging is being mainstreamed. Amazingly, customers are saying the beer tastes better too (it’s exactly the same beer).

All about it here.