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Sometimes focus is the best enabler of innovation. Last week, P&G’s returning CEO A.G. Laffley announced his company’s intentions to divest the majority of its brands - 100 out of the 180 or so of P&G’s current lines will go.

Lafley’s bold pare is part of a strategy to dramatically improve P&G’s financial performance by doubling down on the roughly 80 brands that generate 95% of the company’s profits and 90% of its sales.

Bloomberg explains here.

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