Previously Unavailable’s first innovation partnership was with Stolen Rum.

Stolen had been invited to pitch a unique idea to one of the USA’s largest distributors, Southern Wines.

From a blank sheet we developed the concept, name, and pitch to Southern, then worked with formulation and design to bring the finished product to market. 

Stolen Coffee & Cigarettes - the first rum in the world to be spiced with tobacco and coffee - tested so well in Miami that the product is currently launching in Los Angeles and New York.

“The world’s most rock and roll rum brand just turned the volume up to 11.” - Everyday Drinking Blog