“Within 10 seconds, the device recognised Crush orange soda, Vitamin Water XXX, Tropicana orange juice, Gatorade Cool Blue, plain-old water, and a few other beverages, all by name. Yes, this cup knows the difference between Gatorade Cool Blue and Glacier Freeze", says a review of this molecular-sensing cup.

Vessyl, pre-selling now for US$99, is the brainchild of Canadian biomedical computer scientist Justin Lee, and was designed by legendary designer who designed the Jawbone among other celebrated things.

It will ultimately retail for $199, comes with a lid and a coaster that doubles as a charging device, and contains molecular sensors that accurately measure sugar, protein, calories, fat, and caffeine in any beverage, commercial or homemade.

The cup knows exactly what you’re drinking, telling you in real time about your intake of calories, sugar, protein, and fat. It also keeps track of how much caffeine you’ve had and will inform you “how much is too much.“

All about it here.