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“There’s a problem in journalism,” says Ezra Klein, Editor-in-chief of Vox. “We call some of the topics we cover ‘the vegetables’ or 'the spinach’ - as if they’re gross, and people should be reading them but they’re not going to want to. It’s a terrible attitude and if we can’t take things that are important and meaningful in peoples lives and make them interesting, that failure is 100% on us as writers, That is entirely our fault.”

Vox is a soon-to-launch news service with a difference.. Its mission is simple: Explain the news.

We think this is a very cool, very consumer-centric way of reporting, and can’t wait to see it when it launches.

All about it here.

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