When Simplicity KiwiSaver founder Sam Stubbs approached Previously Unavailable, he was in the process of developing a low-cost KiwiSaver provider operating under a not-for-profit model. We led the development of their proposition away from ‘low cost’ and toward the high value outcome of Kiwis being 20% better off in retirement. And we developed the customer experience strategy and specified the app and digital experience. The result is the first KiwiSaver provider with an app that gives members full visibility and controllability of their KiwiSaver account. It has been an instant hit, and the company has achieved its year one acquisition target within 2 months of launching.
When ASB needed to build a customer community around their business ventures team, they came to us to help engage their business customers. We developed 'Venturers with ASB' - a call to New Zealand SME leaders who wanted to be involved in the innovation process of a leading bank tech team. The concept was instantly successful as more than 300 business customers signed up - so popular that we needed to create a second community - 'Friends of Venturers with ASB' for those who we couldn't take into the 2016 cohort of 150.
Stolen Coffee & Cigarettes
When New Zealand premium rum brand Stolen Rum were given an opportunity to enter the US market, we partnered them on the creation of their US product. Stolen Coffee & Cigarettes Spiced Rum was an instant hit, being drunk by everyone from Snoop Dogg to Emily Ratajkowski, and leading to a majority stake in the company being sold to Chicago's Liquid Asset Brands for $21M in 2015.
When Roger Holmes set out to create his new snacking brand he partnered us on the development of it's name, positioning and story. Bringing key snacking trends of health, indulgence and sustainability together, we created the 'Sustainable Snacking Mission' positioning and gave the brand it's evocatively contrary name.
NZBCF 1000 Tees for 1000 Women
Needing to raise funds for the launch of a new counselling service for women with breast cancer, the New Zealand Breast Cancer Foundation partnered us on an innovative fundraising initiative. We created 1000 tees, representing the 1000 women who would be diagnosed with breast cancer over the 2014/15 summer, and sold them for the dollar amount of the number on the front of the shirt.