Research & strategy to uncover ‘emerging consumer needs’ that you can be the first to address, or ‘unsolved consumer problems’ that you can be the first to solve.
e.g. - We worked with a major FMCG company to uncover emerging needs that would allow them to successfully launch their own direct-to-consumer sales channels for the first time.
REIMAGINING BUSINESSES & CATEGORIES
Unraveling the complex problems and opportunities within a business or category, and building a picture of how that business or category could reinvent itself to solve those problems and meet those opportunities.
e.g. - We worked with a major telco to envision a day in the life of a New Zealander in 2025, what their relationships with technology would be, and what opportunities that presented our client to establish future category leadership.
Workshops and processes to conceptualise new product, service, customer experience or business ideas.
e.g. - We worked with a major brewery to provide a 5-year pipe-line of new beers and beer innovations.
NEW PRODUCT DEVELOPMENT
Working with businesses to develop and prototype product ideas into the most powerful and de-risked customer proposition and experience.
e.g. - We worked with a fin-tech start-up to develop, from scratch, a new financial services product, UI & UX.
NEW BRAND DEVELOPMENT
Creation of new brands to support the extension of a business into new territory.
e.g. - We worked with one of New Zealand’s oldest menswear companies to conceive and develop their first export brand.