James started Previously Unavailable in 2014 following a career as a strategic planner in the advertising industry. In 2013 he was named the world’s #1 planning director, following many years as head of planning at Auckland ad agency Colenso BBDO.
Having been involved in innovation and NPD projects for clients including Westpac, DB, Goodman Fielder, Vodafone and Stolen Rum, James' passion turned from communications to innovation.
James is also the author of The Case for Creativity, a book about the link between creativity and business success, described by The Coca Cola Company as "beautiful words of wisdom".
Chris joined Previously Unavailable in 2016 following 4 years in London at the UK’s leading Innovation Consultancy ?What If! Innovation Partners, where he worked with a range of global businesses including EA Games, Jaguar Land Rover and Crowne Plaza to set, invent and execute their innovation and venture strategies.
Formally trained as a Mechanical engineer, Chris enjoyed the first 5 years of his career designing products at Fisher & Paykel Appliances before moving into the Management Consulting and M&A world with EY, both in Auckland and London.
Chris thrives on bringing these creative and commercial threads together with a healthy dose of entrepreneurial spirit to help our most ambitious and innovative companies create the future.