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We are New Zealand's only pure play innovation agency, dedicated to helping companies create transformative growth through new products, businesses and business models

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We are New Zealand's only pure play innovation agency, dedicated to helping companies create transformative growth through new products, businesses and business models

Previously Unavailable is New Zealand’s first pure-play innovation partner to private and public sector organisations.

Based out of the GridAKL Innovation Precinct in Auckland’s Wynyard Quarter, we work with many of New Zealand’s largest organisations and most exciting startups.

 

We partner our clients as

of new product, business, brand and customer experience innovations.

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We work with teams inside client organisations to conceive, develop and launch new product and business innovations

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We bring specialist innovation skills, knowledge and experience to those teams – innovation strategy, design thinking and lean startup methodologies, technical & creative capability, prototyping, commercial modelling and training.

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Co-founders are not consultants. We are here to ensure innovation makes it to market, not to give advice and PowerPoint presentations. We are a practical team invested in the outcome.

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Co-founders is about instilling the ‘founder’s mindset’ across the whole team, getting innovation teams to behave like it’s their own business and commit 100% to making it a success.


Interested in co-founding?

We're an email away - hello@previously.co

Interested, but not ready to commit just yet?

Why not leave your details with us. We won't bug you, but we will put you on our newsletter mailing list and keep you up to date with what's happening here at Previously. Then when you're ready, you can make contact with us.


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Our work


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Our work


Our work ranges from identifying innovation opportunities, to reimagining businesses and categories, to creating new products, brands and businesses. Here's a taste of what we do...

 

We're also passionate about sharing innovation insight with the New Zealand business community through our free resources:

Read about this weeks latest innovations:

Our client partners include:

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Our process


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Our process


The

process

Our Co-founders innovation process is built on the insights from our major 2016 research study into innovation at large New Zealand organisations - Big I little i : Tacking the Wicked Problems of Innovation in Large New Zealand Organisations.

The study revealed:

New Zealand organisations value innovation and are great at having good ideas.

81% of New Zealand CEOs give innovation 8 out of 10 or higher in terms of its importance.

However, innovation output is actually decreasing in New Zealand organisations.

We are painfully slow to agree on and develop innovation concepts, and the vast majority run out of oxygen and die long before reaching the market.

Most of our ideas don’t even reach the point of being prototyped and tested.

We need a new mindset and a new process that ensures innovation actually makes it into the world – and with much greater speed and certainty.

We need to be innovating 10 times as much, 10 times faster and 10 times more cost-effectively.

 

Our process is designed to help organisations create what we call 'Big I' Innovation - genuine new customer offerings that create revenue growth for businesses.

It’s designed to rapidly take you from ambition to viable business, while also creating the inspiration, buy-in and momentum needed to deliver impact in the market, in your organisation and in your customers’ lives.

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Co-founders can be used in its entirety, or 'chunked down' to suit a client's particular needs. Some of the discrete services we offer are:

 


Interested in co-founding?

We're an email away - hello@previously.co

Interested, but not ready to commit just yet?

Why not leave your details with us. We won't bug you, but we will put you on our newsletter mailing list and keep you up to date with what's happening here at Previously. Then when you're ready, you can make contact with us.


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Our team


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Our team


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Our home


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Our home


We are located in the GridAKL Innovation Precinct at 101 Pakenham Street West, Wynyard Quarter, Auckland:

 

For all enquires please contact hello@previously.co