Track Record

A N+I venture, Dumbeat is an AI powered PR platform that helps growth companies identify their stories, find their audience, and consistently share across earned and owned media.

Future Demand’s second edition explores the mental model for marketers; Fernando Machado called it “the book every marketer should read”.

We joined forces with Connon Bray, Antony Ede and Ashish Ansurkar to establish N+I, a martech venture studio focused on a repeatable process for building billion-dollar companies from New Zealand.

Following the success of Brand Fund 1, we launched our second venture capital fund in late 2023. This $8-10M fund backs companies that can be the leading brand for their industry, and helps them get there.

Ideally is an insights platform that helps grow great ideas. Our second joint venture with TRA Labs following Tracksuit, it achieved $2.5M ARR in its first year and surpassed $10M by its third.

We created Caffeine to better share the learnings of our most successful founders and startups with the whole New Zealand startup community.

Drawing on 15 years of researching, practicing and teaching advertising effectiveness, James Hurman developed the MAE online course, now completed by over 1,200 professionals across 50 countries.

We created Future Demand as a mental model to help startup founders and VC folks understand the role of brand building in startup success.

A $4m+ fund in partnership with Icehouse Ventures. Investments so far include Tracksuit, Ideally, AF Drinks, Compostic and more.

We conceived a brand health tracking solution that helps companies measure their brand’s performance. The business scaled to $50M+ in annual recurring revenue within five years, topping the Deloitte Fast 50.

We partnered with Lisa King on her sophomore venture in 2020. AF fast became New Zealand’s market leader before launching in the US, where it's now stocked in thousands of major retail stores.

Partnered with Jon Reed to launch a bioplastics startup, pivoting to home compostable clingfilm to become a global leader.

Toothcrush, our first in-house venture, pioneered Australasian FMCG subscriptions, becoming the region’s top oral care service before successfully exiting.

Strategised Simplicity’s brand and launch, pioneering an innovative UI. It’s now a leading KiwiSaver provider managing over $12B in assets.

We invested in, strategised, and developed Stolen’s ‘Coffee & Cigarettes’ rum, driving growth and a successful $21M exit.