We’re a venture company. We blend innovation, brand, design and venture capital to create the future.

What’s the future you want to create?
Person holding a sign aloft against a blue sky
Hands holding a red sign reading “Study where you are”
Pink and red stylised cloud shape on a dark purple background
Person holding a bag with a black and white graphic logo
Stack of red printed books with large white lettering
Abstract eye-like shape in yellow, green and blue
Purple hoodie with a white logo mark
Red patterned printed cards laid out in a grid
Abstract rounded shapes in red, blue and purple
Close-up of wood panelling in warm yellow tones
Concentric blue rings with a small bird mark on a pale background
Close-up portrait of a woman with glowing skin, hand near her face
Green taxi-style brand pattern with a sun graphic and “taxi” wordmark
Person wearing a green Appetise apron
Hand holding a Bustle-branded printed menu next to a drink
Grid of team portrait photos
Colourful abstract shapes on a black background
Printed magazine with a green masthead on a dark surface
Bookshelf with a poster reading “Defining the future of teaching together”
Colourful snack pouches on a table outdoors
White dollar-sign-style mark on a red background
Illustrated figure hugging a large plant in a forest
Yellow printed cards with small blue and green icons

We build companies. We're experts at taking new business ideas from opportunity to launch: validating demand, developing product and brand, and getting to market fast. We do this through joint ventures with partners and, increasingly, through dedicated venture studios like New+Improved Ventures, our martech-focused studio.

Brand sits at the centre of everything we do, because it's one of the most powerful levers of commercial success. We help start-ups establish and defend their brand moat, and guide scale-ups through moments of change to unlock their next wave of growth.

We combine consumer insight, commercial rigour and creative product development to take ideas from possibility to real things. That means new products, services and business models, and the confidence to invest in the things that will actually work.

We believe brand, business and creativity can help solve some of the world's hardest problems. We partner with ventures and organisations building better ways forward socially, culturally and environmentally, helping turn important ideas into ones people want to back, buy into and be part of.

We build companies. We're experts at taking new business ideas from opportunity to launch: validating demand, developing product and brand, and getting to market fast. We do this through joint ventures with partners and, increasingly, through dedicated venture studios like New+Improved Ventures, our martech-focused studio.

Brand sits at the centre of everything we do, because it's one of the most powerful levers of commercial success. We help start-ups establish and defend their brand moat, and guide scale-ups through moments of change to unlock their next wave of growth.

We combine consumer insight, commercial rigour and creative product development to take ideas from possibility to real things. That means new products, services and business models, and the confidence to invest in the things that will actually work.

We believe brand, business and creativity can help solve some of the world's hardest problems. We partner with ventures and organisations building better ways forward socially, culturally and environmentally, helping turn important ideas into ones people want to back, buy into and be part of.

Get in touch

We take on select projects, working with companies who are inventing or reinventing. If there’s a project you’d like to talk to us about, please get in touch.

Auckland

Shop Future Demand

Red “Future Demand” book standing against a red background

Future Demand Vol. 2

Buy Now ↗

How marketing to tomorrow’s customers will break your brand out of the performance trap

Social Updates

Portrait slide “Know which half of the budget to double down on” with blue and white spheres

LinkedIn

29 May

Portrait is a new bespoke process from our venturing and strategy teams, built for marketers who want more ROI from their media spend.

LinkedIn

14 May

Hot off the press: our latest rebrand for Spoke just launched earlier this month ☎️

Stack of red printed books with large white lettering

LinkedIn

8 May

James Hurman has been on a world wide book tour — Helsinki, New York, Chicago, Toronto... and now finally, back in NZ!

By The Numbers

$500m+

Launched
Companies

40+

Equity
Companies

4

Venture Funds

Weekly Whakatauki

He iti te mokoroa, nāna i kati te kahikatea
Something much larger can be overcome by something much smaller.

Where in the world is James Hurman?

Cannes

43.5539° N, 7.0170° E

Bookshelf

Disruption – Jean-Marie Dru

AUX

The Less I Know the Better – Tame Impala

Overheard at Previously

“Walking is actually good for you”

Studio Snaps

Black and white photo of a man sitting on a sofa
Black and white photo of two women standing together smiling
Black and white photo of people in a living space
Black and white photo of people chatting in a room
Black and white photo of a dog sitting indoors
Black and white photo of a busy open-plan office
Black and white photo of people gathered at an event

Clients & Partners

Icehouse Ventures
Westpac
AF Drinks
Ārepa
Fonterra
Emma Lewisham
MedWorld
DB Breweries
Education Perfect
Torrens University Australia
OnBoard
Shuttlerock
Pylot
Lion
Mānuka Health
Ideally
Tracksuit
Breast Cancer Foundation NZ
Helius
Brothers Beer
ASB
BNZ
Melodics
Sunfeld
Contact Energy
Simplicity
Futurity
PieFunds
WOOP!
Hawker & Roll
Stolen Rum
21C Skills Lab
Ascential
Heineken
Clearhead
Stuff
Spark
The Comfort Group
NZ Trade & Enterprise
Serious Food Co.
Toothcrush
Timely
Compostic
Growbright
Sanford
Goodman Fielder
TVNZ
PĀMU
New & Improved
Kiwibank
Humankind
Blunt
Deloitte
Hancocks
Genesis
Cannes Lions
Pet Theory
Jade Software
Bankwest
Dentons
NeuAudio
Nibblish
Media Design School
Skyline
ZURU
ECC
Caffeine
Jade
Blackbird
NZME
Outset Ventures
Private Wealth Network
Special Group
TRA
The Tuesday Club
Lume
Aera
Abroad
Sharesies
KPMG
Constellation
Tika
Soul Capital
Scholarship
Rev.Social
Friends That Invest
Investors
Hiraya Ventures
Appetise
Icehouse
Manifest
Lumos
Simfuni
Levno
Kamal
Re-Leased
Extraordinary
Yarken
Nevam
Aglow
Abodo
Spoke
Andfoods
Marloo
Anthony Harper
Aplenty
Bustle