Innovation
Innovation
Innovation is foundational to much of what we do at PU. We combine consumer insight, commercial rigour and creative product development to take ideas from possibility to real things that grow businesses.
We work with clients to develop new products, services and business models that resonate with the people they're built for, and are set up to succeed commercially. It's not just about ideas. We use research and testing to give businesses the confidence to invest in the things that will actually work.
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We work with clients to develop new products, services and business models that resonate with the people they're built for, and are set up to succeed commercially. It's not just about ideas. We use research and testing to give businesses the confidence to invest in the things that will actually work.
Capabilities
Future Mapping
We map where categories, customers and trends are heading, and identify the spaces worth moving toward before anyone else gets there.
New Product or Service Innovation
We help businesses work out where to play next. An end-to-end capability that finds the white space, identifies the highest-potential opportunities, and works out which ones are actually worth pursuing.
Service Design
We map real customer journeys, identify the moments that matter most, and design the interventions that will make the biggest difference to the outcomes a service delivers.
Innovation Pipeline & Strategy
We build the frameworks and pipelines that let businesses innovate consistently. Startup agility, lean resourcing, and a structured process that takes the guesswork out of choosing what to back next.
Consumer & Market Research
We go deep on consumer research. Finding the insight that unlocks a concept, understanding what's driving or blocking adoption, and generating the data that backs a business case or pitch.
Market & Opportunity Sizing
We put real numbers behind big decisions. How big is the market, how accessible is it, and what's realistically yours.
Portrait
Our research-backed method to identify exactly who is most likely to buy your product, and get your media in front of them.
Workshops
Opportunity Identification Workshop
Find out more
For when you've got a job to be done but can't quite define it yet. A condensed engagement to get clear on the problem, surface the opportunity inside it, and map a path forward. We work closely with your team and stay involved as the picture develops.
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Innovation Projects
Testimonials
Dave Norman
DB Breweries
DB Breweries
“The Previously Unavailable team were instrumental in the creation of the Odd Company brand, providing not only great inspiration, but also a continual challenge to stay true to the essence of the brand, which ultimately helped drive cut through in the market.”
Get in touch
We take on select projects, working with companies who are inventing or reinventing. If there’s a project you’d like to talk to us about, please get in touch.
