Our Venture Studio creates brands, visual identities and websites that help start-ups grow faster, raise successfully and achieve greater value.

What makes a studio a venture studio?

Our Venture Studio offers services in return for fee or in select cases, for equity.

We work as brand partners for ambitious start-ups. In select cases where it works well for everyone we invest our time in return for equity - creating shared goals and incentives for strong brands and relationships.

Brand Building Process

STEP ONE

Brand idea & strategy

We help founders land their core brand idea -the concept the company is there to popularise, associate with and land in the culture, and the strategy that will translate the brand idea into business success.

Step TWO

Brand messaging

We create a messaging framework that sets out all key narrative elements, such as the customer, problem, Unique Value Proposition and how we describe the company and what we do in ways that are compelling, differentiating and ownable.

Step THREE

Brand identity & initial assets

We work through a 3 stage design sprint process to achieve a unique visual identity which embodies the strategic objectives and core brand idea. This includes discovery and research, conceptual thinking and designing, to land and deliver distinctive assets.

Step four

Website & digital assets

Brands are so often discovered and built online. We deliver right-sized website and digital presence projects that communicate and carry the brand idea and reflect and attract your customers.

Step five

Brand Toolkit

Every brand we work with gets going with a set of initial brand assets and templates, so they're ready to pick up and run with the brand, executing and maintaining the highest standards from day one.

Choose our all-in-one brand establishment process or select the elements you need.

Selected Success Stories

BRAND STRategY, BRAND IDENTITY & PACKAGING

BRAND BUILDING PROCESS

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BRAND ID, MESSAGING, DIGITAL ASSETS & TOOLKIT

Equity Partner

Brand strategy, IDENTITY & WEBSITE

“We loved working with Simon and the PU team, we came away laser clear on our positioning and offering to customers. The feedback on our new brand has been incredible, with many asking who we worked with, our new brand puts us right at the front of our competitors and positions us for the next phase of growth, I’d highly recommend Simon and the awesome PU team”

Abi Bennett — COO, Starshipit

Who we are

New Zealand’s leading startup brand studio.

Other ways we assist brands:

Brand Fund 1

A new opportunity for wholesale investors seeking exposure to start-up brands built by Previously Unavailable.

Exceptional brand strategy and execution has the power to turn good companies into great companies and great companies into unicorns. We are in a unique position to identify where brand can make that difference.

Brand Workshops

Start-up and Scale-up Narrative & Positioning Workshops are one-day, in-person workshops for founders and operating teams to define, refine and improve their positioning, messaging and narrative, from New Zealand’s leading Start-up and Scale-up brand & positioning studio.

See our Workshops

Future Demand

Written by James Hurman, Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

We’re always interested in hearing from great start-ups, at all stages. Get in touch to book a visit to the the studio or video call.