Previously Unavailable - The Icehouse 20th Anniversary

The Icehouse 20th Anniversary

The Icehouses’ CEO Gavin Lennox engaged us at Previously to come up with ways in which The Icehouse and Icehouse Ventures could communicate their unique stories from the past 20 years, in the context of New Zealand’s innovation and entrepreneurial ecosystem. We worked closely with The Icehouse team and David Williams (writer) to bring the idea to life through a core publication for their anniversary event (which was unfortunately postponed due to COVID-19).

We were tasked with creating a unique graphic language to communicate time, the ups and downs, successes and failures, that happen within every business owner or entrepreneur's journey. It resulted in a typographic system where numbers and words come together to create distinctive and unexpected graphic formations.

Icehouse anniversary publication with “2001 2021” on a grey cover

Open Icehouse anniversary publication with a “Wave” spread

Icehouse anniversary publication spread with large “Wave” lettering

Icehouse anniversary publication spread headed “Bravery”

Icehouse anniversary publication spread with photos and text columns

Icehouse anniversary publication spread with bold headline type

Icehouse anniversary publication spread with a “Tree” illustration

Icehouse anniversary publication with large “2021” lettering

Icehouse anniversary publication cover reading “2021 2001”

Featured Projects

Spoke

Conversations that move your business

White Manifest “M” mark on a pink and purple gradient

Manifest

The cost-to-serve engine for agencies in the AI era

Soul Capital

Impact investors who move where it matters

NeuAudio sign on a building with tree shadows

NeuAudio

Harness the power of sound

Memory Anchors

Coming Soon

Torrens

Coming soon

Hands holding printed Friends That Invest “F” artwork

Friends That Invest

Making wealth building second nature

Drumbeat

Coming soon

Brand, Ventures

Partly

Coming soon

Nibblish

Transforming snacking with nourishment

White geometric pattern of angular shapes forming a circle and seven-pointed star on a black background

High Impact Athletes

Coming Soon

Spray bottle illustration with a “C” mark on a pale green background

Cleanery

Coming soon

Black bold letter P logomark on a light grey background

Prove

Coming Soon

Genero

Coming soon

Chrome 3D letter “S” with a radiating line mark on black

Simfuni

Coming soon

Lumos

Coming soon

Levno

Coming soon

Abodo

Coming soon

Education Perfect poster “Defining the future of teaching together” on a bookshelf

Education Perfect

Repositioning edtech around its teachers

Supa

Bringing more good energy

Black Ɛi logomark on an orange to yellow-green gradient background

ThirdEye

Coming Soon

Person wearing a green Appetise apron

Appetise

Coming soon

Tika

A new path towards justice

aglow

Leading the beauty membership movement

Bustle

Coming Soon

Extraordinary

Rewarding people beyond the pay cycle

Ideally

Insights that grow great ideas

Ventures, Brand

Taxi

Working capital, done differently

Cream coffee cup shape on a green background

Caffeine

Coming soon

Brand, Ventures

Pink gradient stylised brain illustration on a pale pink background

Ārepa

The brain drink

Aera

Coming soon

Brand Innovation

10:PM

Coming soon

Brand, Innovation

Re-Leased

Coming soon

“Drunk AF” lettering over a green leafy pattern

AF Drinks

Coming soon

White percent sign with a smile on an orange background

Simplicity

Coming Soon

Brown abstract ampersand-style mark on a cream background

AndFoods

Coming soon

Illustrated character carrying a cardboard box with yellow tape

Starshipit

Delivering great shipping experiences

Tracksuit

Champions of brand building

Brand, Ventures

Supergenerous poster with an illustration of hands holding a bowl on yellow

Supergenerous

Transforming the impact of human generosity

Crimson Global Academy crest with red line pattern on a dark red background

Crimson Global Academy

The world's premium online high school

GD1

Global from Day 1

Brand Innovation

Rows of Odd Company cans with illustrated labels

Odd Company

A new voice for new drinkers

Brand, Innovation

Get in touch

We take on select projects, working with companies who are inventing or reinventing.

If there’s a project you’d like to talk to us about, please get in touch.

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