Supa
Supa
Supa Energy started with a big belief: power should empower. In a time of climate crisis and soaring energy costs, we saw a chance to flip the script. Traditional retailers just sell the same old electrons. Supa builds something better: new solar supply, lower bills and direct support for communities.
The Why
We set out to:
Build a brand that cuts through a crowded, stale energy sectorShift mindsets from “buying power” to “owning resilience”
Prove that decentralised solar and storage can power up communities
Make a complex system feel simple, human and hopeful
Built on real community needs - struggling school budgets, clubs losing funding, and a hunger for local control - Supa is storytelling backed by action. Classrooms powered. Clubs funded.
Lights kept on during blackouts. This is energy that doesn’t just flow - it lifts.
Build a brand that cuts through a crowded, stale energy sectorShift mindsets from “buying power” to “owning resilience”
Prove that decentralised solar and storage can power up communities
Make a complex system feel simple, human and hopeful
Built on real community needs - struggling school budgets, clubs losing funding, and a hunger for local control - Supa is storytelling backed by action. Classrooms powered. Clubs funded.
Lights kept on during blackouts. This is energy that doesn’t just flow - it lifts.
The Idea
Our big idea: Bringing More Good Energy.
The idea wasn’t just a tagline, it was a strategic decision to embody Supa’s promise at every touchpoint. Visually, we needed to express more than clean power. We had to capture momentum, optimism, and a sense of collective pride. That’s where the sunflower came in. It’s not just a logo. It’s the original power plant. And it’s alive.
Young sunflowers also exhibit heliotropism, a behaviour where their flower heads follow the sun's movement across the sky from east to west.
We designed a generative system that gives every Supa user their own sunflower, each one animated to follow the sun. It’s a digital badge of people power. A reminder that energy can be both deeply personal and powerfully communal.
This idea carries across product, storytelling and design. It connects the emotion of community with the utility of decentralised energy. And it’s why Supa stands out: we don’t just talk about good energy; we show it, grow it, and share it.
Supa makes electricity feel personal. Every rooftop install, every AI-optimised watt, every dollar sent back to a school is another hit of Good Energy. We don’t just retail power, we reshape the power system for people.
Add Supply: Turn roofs into mini power plants
Cut Bills: Supa Tech uses AI to optimise savings
Boost Resilience: Local storage softens outages and price spikes
Share Revenue: Profits go back to schools and clubs
Fuel Culture: Energy becomes something to be proud of
Supa is a product and a movement. A spark for local pride. A smarter, cleaner, fairer grid built from the ground up.
The idea wasn’t just a tagline, it was a strategic decision to embody Supa’s promise at every touchpoint. Visually, we needed to express more than clean power. We had to capture momentum, optimism, and a sense of collective pride. That’s where the sunflower came in. It’s not just a logo. It’s the original power plant. And it’s alive.
Young sunflowers also exhibit heliotropism, a behaviour where their flower heads follow the sun's movement across the sky from east to west.
We designed a generative system that gives every Supa user their own sunflower, each one animated to follow the sun. It’s a digital badge of people power. A reminder that energy can be both deeply personal and powerfully communal.
This idea carries across product, storytelling and design. It connects the emotion of community with the utility of decentralised energy. And it’s why Supa stands out: we don’t just talk about good energy; we show it, grow it, and share it.
Supa makes electricity feel personal. Every rooftop install, every AI-optimised watt, every dollar sent back to a school is another hit of Good Energy. We don’t just retail power, we reshape the power system for people.
Add Supply: Turn roofs into mini power plants
Cut Bills: Supa Tech uses AI to optimise savings
Boost Resilience: Local storage softens outages and price spikes
Share Revenue: Profits go back to schools and clubs
Fuel Culture: Energy becomes something to be proud of
Supa is a product and a movement. A spark for local pride. A smarter, cleaner, fairer grid built from the ground up.
The Design
Supa’s design expression radiates positivity, intelligence and approachability. Visually, it leverages solar motifs: bright light, rooftops, beaming kids, hands-on impact. Photography grounds the brand in real New Zealand communities; Pukekoe Intermediate, local bowling clubs and car yard rooftops.
The visual brand is all about the warmth and optimism of solar, without feeling like a stereotypical solar panel company. At its heart is the sunflower mark and a generative sunflower system animated to move with the sun, just like real sunflowers.
Each Supa user receives their own unique sunflower: a joyful symbol of their role in the power ecosystem and a nod to nature’s original power plant. This playful yet meaningful device ties the emotional tone of the brand with its technical mission: to turn sunlight into community good.
Supa’s visuals embody the concept of people power and community energy, capturing the momentum that comes when neighbours, schools, and businesses work together for shared benefit.
The visual identity turns solar into a social signal of unity, participation, and good energy made visible.
Every design decision aimed to manifest the brand’s intent: making energy feel like something you want to be part of.
The visual brand is all about the warmth and optimism of solar, without feeling like a stereotypical solar panel company. At its heart is the sunflower mark and a generative sunflower system animated to move with the sun, just like real sunflowers.
Each Supa user receives their own unique sunflower: a joyful symbol of their role in the power ecosystem and a nod to nature’s original power plant. This playful yet meaningful device ties the emotional tone of the brand with its technical mission: to turn sunlight into community good.
Supa’s visuals embody the concept of people power and community energy, capturing the momentum that comes when neighbours, schools, and businesses work together for shared benefit.
The visual identity turns solar into a social signal of unity, participation, and good energy made visible.
Every design decision aimed to manifest the brand’s intent: making energy feel like something you want to be part of.
Featured Projects
Get in touch
We take on select projects, working with companies who are inventing or reinventing. If there’s a project you’d like to talk to us about, please get in touch.
