aglow
aglow
aglow are leading the new beauty membership movement, making it easier for clients to access treatments and clinics to grow, plan and thrive. Previously partnered with the team to deliver a new brand, name, identity, positioning and website, leading to 100%+ growth within a year.
The Context
aglow are working to establish and popularise the idea of memberships in the hair and beauty industry. They provide the payment infrastructure and support beauty clinics to design, sell and deliver membership programs to their clients. By converting customers to members, beauty clinics create repeatable revenue, get higher business valuations, better access to lending and reduce lumpy cashflow and no-shows. This is also a game-changer for beauty clinic clients as it allows them to spread payments into manageable amounts, receive member benefits and makes treatments more accessible.
The Idea
To land the new concept of memberships in this industry, we worked together to land a brand and positioning that attracts, reflects and engages beauty professionals. Previously Unavailable has loved worked with the founder/CEO Karl Margrain and the team on their refreshed brand strategy, idea, renaming, visual assets and website.
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We take on select projects, working with companies who are inventing or reinventing. If there’s a project you’d like to talk to us about, please get in touch.
