Without brand tracking, companies are in the dark about how many consumers know about them, or would consider buying from them.

In order to grow, a company needs to continually broaden its awareness and consideration. It’s difficult to sell to someone who’s never heard of you or who wouldn’t consider buying from you.

To be competitive, a company needs to have levels of brand awareness and consideration that don’t pale in comparison to their competitors – which requires knowing whether competitors are ‘out- branding’ them.

In the absence of brand tracking, we’re left to guess at how well our brand is performing, whether we’re competitive, and whether or not we need to focus marketing efforts on improving the strength of our brand.

Tracksuit is an online platform that enables any company to track the strength of their brand, compare against their competitor’s brands, and get valuable advice on what the numbers mean and what to do next. All for a fraction of the price of traditional brand tracking.

We created Tracksuit in a joint-venture partnership with TRA (New Zealand’s leading provider of brand tracking research services to blue chip brands). In its first six months in market, Tracksuit built over $500K in annual recurring revenue, and our vision is for Tracksuit to become the global leader in brand health tracking.