Futurity came to us with a huge vision. Their goal was to change the way consumers used, re-used and returned plastic goods, to create near lossless systems and closed loops for endlessly recyclable products. Their vision stretched from the goods right up to how they were made, the materials they were made of, how they were made, and right down to how the goods would be reclaimed, recycled and reintroduced to use after the consumer was finished. They wanted to change the material plastic was made out of from carbon polluting oil, to renewable pine, and keep fossil fuels in the ground.

This is a big project involving establishing a biorefinery, establishing manufacturing and research and development, establishing consumer brands, and leading a conversation in national and international government, industry and company leadership around the way we make, use and run the end-of life for plastic goods. 

We worked with the team on creating a brand system and assets that could talk to individual or specific audiences, and have enough flex to appeal to consumers at music festivals, and also to the leadership of some of the world’s biggest companies and organisations.