Brand Fund 1
Brand Fund 1
Investing in companies where building brand will be a defining part of their success. Brand Fund 1 is closed to new investors. We are always interested in meeting, partnering and investing in great founders.
Brand Fund is led by Previously Unavailable in partnership with Icehouse Ventures who handle administration and compliance. We back companies with brand at the heart of their story, growth and business. So far the fund has an industry-leading return profile, a top decile fund for its vintage per Carta data.
Current Investments
Making the drink for when you aren’t drinking
AF Drinks are leading the non-alcoholic cocktail in a can movement, with incredible ranging in Walmart, Target and across Australasia.
Leading the beauty membership movement
Aglow are helping beauty owners have better businesses by turning their clients into members.
Creating the new category of ‘The Brain Drink’
Arepa are a leader in brand and science, with an IP and clinical research portfolio supporting their mission to help more people look after their brains.
Accelerating first-home buyers to their deposit, faster
Aera offer a range of headstarts and incentives to get people to their deposit and homeownership at life-changing pace.
Dairy alternatives without compromise
Andfoods commercialise world-leading science from Massey’s Riddet Institute and have what we think are the best non-dairy options in a number of massive categories.
World-leading home compostable kitchen convenience
The world’s first home compostable cling-wrap and now full range of kitchen non-plastic fantastic options. Leading their category in Wholefoods and Target, US wide.
The natural GLP-1 activator that helps you feel full, faster
The pre-meal appetite management pills that help your body release its natural signal you’re feeling full. Taking American practitioners by storm as the natural, clinically proven option that works.
The biggest change in sound recording since the shotgun mic
The team who led the UAV sound recording market have patented technology allowing every surveilled space to become a site of two-way communication and audio monitoring.
The benefits platform helping leading businesses provide world-class rewards and recognition.
Until now it’s been too hard and expensive to offer true choice in employee benefits and public transport access. Extraordinary’s simple Mastercard payment platform makes it simple for everyone to have a dedicated account.
The rapid research platform that helps you grow great ideas
Ideally are changing the way people who make products, software and marketing bring the voice of customer into their development process through fast, affordable and robust insights.
Delivering behaviour-based food brand insights through an engaged community
Appetise helps food-lovers choose recipes to plan their meals and simply shop online or in-store. From this community innovative food brands gain trends, understanding and insights to grow brands shoppers love.
Radically affordable, beautiful, always on brand-tracking
Tracksuit are changing how consumer brands work worldwide. They’re creating a new common language for measuring, reporting and making the case for more great brand work.
Investment Committee
James Hurman
Chair & Founder
Previously Unavailable
Previously Unavailable
Simon Pound
GP Brand Fund.
Co-CEO Previously Unavailable
Co-CEO Previously Unavailable
Connor Archbold
Co-CEO & Founder
Tracksuit
Tracksuit
Backing the Brands of Tomorrow
Get in touch
We take on select projects, working with companies who are inventing or reinventing. If there’s a project you’d like to talk to us about, please get in touch.
