Impact
Impact
We believe brand, business and creativity can help solve some of the world's hardest problems. We partner with founders and companies where impact is core to the business, helping sharpen the commercial model, understand the customer, tell the story and build the brand.
Bringing those pieces together helps turn a strong mission into a venture people want to buy from, back and believe in. It's how we make impact irresistibly investable.
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Bringing those pieces together helps turn a strong mission into a venture people want to buy from, back and believe in. It's how we make impact irresistibly investable.
Capabilities
Focus & Vision
We work with founders, teams, customers and the market to understand what's really going on. We uncover the patterns, opportunities and challenges that matter, helping create focus around where to play, what to prioritise and the vision that aligns the business around what comes next.
Customer Strategy
We help you get clear on who your most valuable customers are, what they need and what will make your offering resonate. Through research, testing and validation, we turn customer insight into sharper decisions about product, brand and growth.
Venture & Commercial Strategy
We connect impact logic, commercial logic and capital alignment, shaping the business model and investment narrative that make growth fundable.
Go-to-Market Strategy
We work out how your venture can win in market, shaping the right offer, channels, pricing and positioning around the customers you need to reach. Whether you're launching or already growing, we build a practical route from proposition to demand.
Brand Strategy
We define the brand positioning and how impact shows up in the market, articulating what you stand for and connecting it to your commercial strategy to drive growth.
Brand Design
We create the identity and design system that brings your brand to life, building the trust and distinctiveness impact ventures need to earn attention and demand.
Messaging & Executional Guidance
We turn strategy into language and assets your team can use every day, making your impact story clear, consistent and ready for market.
Workshops
Golden Fork Workshop
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Every great impact venture needs commercial, impact and brand strategies moving in the same direction. When things start forking, this focused session gets your team aligned on where to go next. We take care of onboarding and workshop design, run a half-day with your key stakeholders, then process and playback with a recommendation. Leave with clarity on direction and confidence in the decisions ahead.
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Initiatives
PU Creativity & Innovation Scholarship
Supporting emerging Māori and Pacific talent at AUT with funding, mentorship and access to the creative industry, helping build more pathways into creative careers.
Impact Projects
Testimonials
Alison Mau
Tika Founder
Tika Founder
I don't have adequate words to express how lucky we were to walk into Previously Unavailable's offices (early days, very rough at pitching! No money!) and walk out with a team like this one. How they work this magic I have no idea and plainly am not supposed to - that's their secret sauce 😎 I can say, though, that this team has taken the toughest job possible and turned it into a beautiful, accessible, welcoming world. I can't recommend them highly enough. They're the best.
Get in touch
We take on select projects, working with companies who are inventing or reinventing. If there’s a project you’d like to talk to us about, please get in touch.
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