Venture Funds

Previously Unavailable operates two types of funds.

We have Brand Fund 1&2, our partnership with Icehouse Ventures, and the Previously Unavailable Venture Funds, which give investors the opportunity to come in alongside us on a small number of early-stage ventures we choose to work with and invest in.
Abstract overlapping green, yellow, blue and pink eye-shaped graphic for Ideally
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Close-up portrait of a woman with glowing freckled skin shielding her face with her hand, for Aglow
Colourful geometric shapes in orange, purple, green and blue on a black background for Extraordinary
Pink gradient scalloped shape with a line-drawn illustration on a dark purple background for Ārepa
Two white curved shapes on a purple hoodie for Lumos
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Abstract soft 3D shapes in red, purple and green on a lilac background for Tracksuit

Brand Fund

Brand Fund is a partnership between Previously Unavailable and Icehouse Ventures. We back companies with brand at the heart of their story, growth and business. We are always interested in meeting, partnering and investing in great founders.

Brand Fund 1

Our first fund with Icehouse Ventures, backing a portfolio of early-stage New Zealand companies with brand at the heart of their growth. A top-decile fund per Carta benchmark data. This fund is closed.
View Fund

Brand Fund 2

Our second fund with Icehouse Ventures, backing the next group of founders building companies where brand can play an outsized role in their success. This fund is closed.
View Fund

Previously Unavailable Venture Funds

The Previously Unavailable Venture Funds give investors the opportunity to invest alongside us in select ventures we choose to work with and put our own capital into.

Each fund brings together a small cohort of high-potential early-stage companies from a period of our venture work.

Previously Unavailable Fund 1

The first in the series, backing the first cohort of ventures we chose to work with and invest in.
View Fund

Previously Unavailable Fund 2

The second in the series, backing the next cohort of ventures we are working with and investing in.
View Fund

Get in touch

We take on select projects, working with companies who are inventing or reinventing. If there’s a project you’d like to talk to us about, please get in touch.

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Auckland

Roles

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We are looking for Senior and Intermediate Brand designers to join our team. People who love brand, design, variety, and working collaboratively.

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Social Updates

LinkedIn

22 Oct

Helping Partly build the future of repair

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01 Oct

Our creativity and innovation scholarship with AUT is back.

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Instagram

25 Sept

We took to the 'skies' for our annual mid-winter Christmas party.

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Auckland
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By The Numbers

$500m+

Launched
Companies

40+

Equity
Companies

4

Venture Funds

Weekly Whakatauki

Ko te pae tawhiti whāia kia tata, ko te pae tata whakamaua kia tīna
Seek to bring distant horizons closer, and sustain and maintain those that have been arrived at

Bookshelf

Inspired – Marty Cagan

AUX

Glue – Bicep

Overheard at Previously

“Walking is actually good for you”

Studio Snaps

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Clients & Partners

Icehouse Ventures
Westpac
AF Drinks
Ārepa
Fonterra
Emma Lewisham
MedWorld
DB Breweries
Education Perfect
Torrens University Australia
OnBoard
Shuttlerock
Pylot
Lion
Mānuka Health
Ideally
Tracksuit
Breast Cancer Foundation NZ
Helius
Brothers Beer
ASB
BNZ
Melodics
Sunfeld
Contact Energy
Simplicity
Futurity
PieFunds
WOOP!
Hawker & Roll
Stolen Rum
21C Skills Lab
Ascential
Heineken
Clearhead
Stuff
Spark
The Comfort Group
NZ Trade & Enterprise
Serious Food Co.
Toothcrush
Timely
Compostic
Growbright
Sanford
Goodman Fielder
TVNZ
PĀMU
New & Improved
Kiwibank
Humankind
Blunt
Deloitte
Hancocks
Genesis
Cannes Lions
Jade Software
Bankwest
Dentons
NeuAudio
Nibblish
Media Design School
Skyline
ZURU
ECC
Caffeine
Jade
Blackbird
NZME
Outset Ventures
Private Wealth Network
Special Group
TRA
The Tuesday Club
Lume
Aera
Abroad
Sharesies
KPMG
Constellation
Tika
Soul Capital
Scholarship
Rev.Social
Friends That Invest
Hiraya Ventures
Appetise
Icehouse
Manifest
Lumos
Simfuni
Levno
Kamal
Re-Leased
Extraordinary
Yarken
Nevam
Aglow
Abodo
Spoke
Andfoods
Marloo
Anthony Harper
Aplenty
Bustle