Venture Funds

Previously Unavailable operates two types of funds.

We have Brand Fund 1&2, our partnership with Icehouse Ventures, and the Previously Unavailable Venture Funds, which give investors the opportunity to come in alongside us on a small number of early-stage ventures we choose to work with and invest in.
Lumos logo in white on a purple background

Brand Fund

Brand Fund is a partnership between Previously Unavailable and Icehouse Ventures. We back companies with brand at the heart of their story, growth and business. We are always interested in meeting, partnering and investing in great founders.

Brand Fund 1

Our first fund with Icehouse Ventures, backing a portfolio of early-stage New Zealand companies with brand at the heart of their growth. A top-decile fund per Carta benchmark data. This fund is closed.
View Fund

Brand Fund 2

Our second fund with Icehouse Ventures, backing the next group of founders building companies where brand can play an outsized role in their success. This fund is closed.
View Fund

Previously Unavailable Venture Funds

The Previously Unavailable Venture Funds give investors the opportunity to invest alongside us in select ventures we choose to work with and put our own capital into.

Each fund brings together a small cohort of high-potential early-stage companies from a period of our venture work.

Previously Unavailable Fund 1

The first in the series, backing the first cohort of ventures we chose to work with and invest in.
View Fund

Previously Unavailable Fund 2

The second in the series, backing the next cohort of ventures we are working with and investing in.
View Fund

Get in touch

We take on select projects, working with companies who are inventing or reinventing. If there’s a project you’d like to talk to us about, please get in touch.

Auckland

Shop Future Demand

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Future Demand Vol. 2

Buy Now ↗

How marketing to tomorrow’s customers will break your brand out of the performance trap

Social Updates

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LinkedIn

29 May

Portrait is a new bespoke process from our venturing and strategy teams, built for marketers who want more ROI from their media spend.

LinkedIn

14 May

Hot off the press: our latest rebrand for Spoke just launched earlier this month ☎️

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LinkedIn

8 May

James Hurman has been on a world wide book tour — Helsinki, New York, Chicago, Toronto... and now finally, back in NZ!

By The Numbers

$500m+

Launched
Companies

40+

Equity
Companies

4

Venture Funds

Weekly Whakatauki

He iti te mokoroa, nāna i kati te kahikatea
Something much larger can be overcome by something much smaller.

Where in the world is James Hurman?

Cannes

43.5539° N, 7.0170° E

Bookshelf

The Book of Gossage – Howard Luck Gossage

AUX

Blue Lights – Jorja Smith

Overheard at Previously

“Walking is actually good for you”

Studio Snaps

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Clients & Partners

Icehouse Ventures
Westpac
AF Drinks
Ārepa
Fonterra
Emma Lewisham
MedWorld
NZTE
DB Breweries
Education Perfect
Torrens University Australia
OnBoard
Shuttlerock
Pylot
Lion
Mānuka Health
Ideally
Tracksuit
Breast Cancer Foundation NZ
Helius
Brothers Beer
ASB
BNZ
Fonterra
Melodics
Sunfeld
Contact Energy
Simplicity
Futurity
PieFunds
DB Breweries
WOOP!
Ārepa
Hawker & Roll
Stolen Rum
21C Skills Lab
Ascential
Heineken
Clearhead
Westpac
Stuff
AF Drinks
Spark
The Comfort Group
NZ Trade & Enterprise
Serious Food Co.
Toothcrush
Timely
Compostic
Medworld
Growbright
Sanford
Emma Lewisham
Goodman Fielder
TVNZ
PĀMU