Ārepa

We worked with the innovative team at Ārepa, in collaboration with Simon Endres, to develop a brand that engages people with the brain.

Ārepa wordmark in pale pink on a deep purple background
Hand holding an Ārepa bottle in front of a pink scalloped shape on a pale pink background
Pink text reading "Great minds drink alike" with wave lines on a dark purple background
Ārepa poster with a line drawing of a brain and the words "Taste the neuroscience"
Woman in a pink shirt holding an Ārepa bottle
Close-up of a smiling person with eyes closed, with Ārepa icons and the words "The brain drink"
Dark pink Ārepa poster reading "Your brain is amazing"
Collage of Ārepa brand photos, patterns and the word "Brain" on a purple grid
Ārepa "The Brain Drink" billboard on a building in a city square at dusk
Pink Ārepa poster reading "Sparky brains" with brand patterns, colours and type
Pink gradient stylised brain illustration on a pale pink background
Pink poster of a line drawing of a person drinking, reading "Great minds drink alike"
Green poster reading "Calm up" with a yellow-green line drawing of a figure
Pink line-drawn brain pattern on dark purple with the words "For everyone with a brain"
Glass beaker of pink Ārepa drink beside pink and purple colour swatches
Grid of pink and red brain icons on pink and purple tiles
Pink "Brain drink" headline with a short paragraph of body text on a pale pink background

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Get in touch

We take on select projects, working with companies who are inventing or reinventing.

If there’s a project you’d like to talk to us about, please get in touch.


hello@previously.co

Thank you for your message! We'll be in touch.

Auckland

Roles

We're Hiring

Find Out More ↗

We are looking for Senior and Intermediate Brand designers to join our team. People who love brand, design, variety, and working collaboratively.

Shop Future Demand

Red “Future Demand” book standing against a red background

Future Demand Vol. 2

Buy Now ↗

How marketing to tomorrow’s customers will break your brand out of the performance trap

Social Updates

LinkedIn

22 Oct

Helping Partly build the future of repair

Dark poster reading "Our $20,000 creativity and innovation scholarship is now open" with Previously Unavailable and AUT logos

Instagram

01 Oct

Our creativity and innovation scholarship with AUT is back.

PU Air wordmark in teal and blue letters with two pink hibiscus flowers on a cream background

Instagram

25 Sept

We took to the 'skies' for our annual mid-winter Christmas party.

Where in the world is James Hurman?

Auckland
36.8485° S, 174.7633° E

By The Numbers

$500m+

Launched
Companies

40+

Equity
Companies

4

Venture Funds

In The Building

N&I starburst logo in black and white

New + Improved
Cream coffee cup logomark on a green background

Caffeine

Drumbeat

Weekly Whakatauki

Ko te pae tawhiti whāia kia tata, ko te pae tata whakamaua kia tīna
Seek to bring distant horizons closer, and sustain and maintain those that have been arrived at

Bookshelf

The Luck Factor – Richard Wiseman

AUX

The Less I Know the Better – Tame Impala

Saved

Claude.ai

designersinstitute.nz

Klim.co.nz

Overheard at Previously

“Walking is actually good for you”

Studio Snaps

Black and white photo of people in a living space
Black and white photo of two women standing together smiling
Black and white photo of people chatting in a room
Black and white photo of people gathered at an event
Black and white photo of a dog sitting indoors
Black and white photo of a busy open-plan office
Black and white photo of a man sitting on a sofa

Clients & Partners

Icehouse Ventures
AF Drinks
Ārepa
Fonterra
Emma Lewisham
MedWorld
DB Breweries
Education Perfect
Torrens University Australia
OnBoard
Mānuka Health
Ideally
Tracksuit
Simplicity
The Comfort Group
NZ Trade & Enterprise
Compostic
New & Improved
Blunt
Genesis
Cannes Lions
Jade Software
Bankwest
NeuAudio
Nibblish
Media Design School
Skyline
ECC
Caffeine
Jade
Blackbird
NZME
TRA
Aera
Abroad
Constellation
Tika
Soul Capital
Friends That Invest
Hiraya Ventures
Appetise
Icehouse
Manifest
Lumos
Simfuni
Levno
Kamal
Re-Leased
Extraordinary
Yarken
Nevam
Aglow
Abodo
Spoke
Andfoods
Marloo
Anthony Harper
Aplenty
Bustle