Previously Unavailable - Brand

Brand

Brand can be one of the most powerful levers of commercial success. It’s why brand sits at the centre of everything we do here.

We're experts in brand building; we combine strategy and design — helping start-ups establish and defend their brand moat, and in guiding scale-ups through moments of change to unlock their next wave of growth.

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For early-stage companies, brand is about creating clarity, conviction, and momentum from day one. We help founders define a sharp strategic position, express a point of view that cuts through, and build a brand system that can scale as the business does. It’s about establishing a defensible moat early — setting the foundations for everything that follows.

Supa Extraordinary Manifest Bustle

For scaling companies, brand becomes a tool for navigating change and unlocking the next phase of growth. We work with teams who are more established, facing new markets, new audiences, or new levels of competition. The task is less about creating from scratch and more about refining, elevating, or evolving the brand so it’s fit for where the business is going next.

NeuAudio Education Perfect Nibblish Friends That Invest

For early-stage companies, brand is about creating clarity, conviction, and momentum from day one. We help founders define a sharp strategic position, express a point of view that cuts through, and build a brand system that can scale as the business does. It’s about establishing a defensible moat early — setting the foundations for everything that follows.

Supa Extraordinary Manifest Bustle

For scaling companies, brand becomes a tool for navigating change and unlocking the next phase of growth. We work with teams who are more established, facing new markets, new audiences, or new levels of competition. The task is less about creating from scratch and more about refining, elevating, or evolving the brand so it’s fit for where the business is going next.

NeuAudio Education Perfect Nibblish Friends That Invest

Capabilities

Research & Discovery

We work with founders, teams, customers, and the market to understand what’s going on under the hood. We help companies gather foundational context and spot challenges, patterns, and opportunities.

Brand Strategy

We define what your brand needs to be in the market and how it fits within your broader business. This strategic foundation guides everything that follows.

Brand Design

We define the role your brand needs to play, how it should show up, and the design system that supports it.

Data-Led Customer Identification

We've developed a proprietary tool that analyses the market to identify growth customer segments for fast growing SME businesses. So you know who to target to grow your business.

Messaging & Executional Guidance

We turn strategy into language and assets your team can use — making your brand ready to for day-to-day execution.

Brand Projects

Spoke

Conversations that move your business

White Manifest “M” mark on a pink and purple gradient

Manifest

Coming soon

Soul Capital

Impact investors who move where it matters

NeuAudio sign on a building with tree shadows

NeuAudio

Harness the power of sound

Torrens

Coming soon

Hands holding printed Friends That Invest “F” artwork

Friends That Invest

Making wealth building second nature

Drumbeat

Coming soon

Brand, Ventures

Partly

Coming soon

Nibblish

Transforming snacking with nourishment

White geometric pattern of angular shapes forming a circle and seven-pointed star on a black background

High Impact Athletes

Coming Soon

Spray bottle illustration with a “C” mark on a pale green background

Cleanery

Coming soon

Black bold letter P logomark on a light grey background

Prove

Coming Soon

Genero

Coming soon

Chrome 3D letter “S” with a radiating line mark on black

Simfuni

Coming soon

Lumos

Coming soon

Levno

Coming soon

Abodo

Coming soon

Education Perfect poster “Defining the future of teaching together” on a bookshelf

Education Perfect

Repositioning edtech around its teachers

Supa

Bringing more good energy

Black Ɛi logomark on an orange to yellow-green gradient background

ThirdEye

Coming Soon

Person wearing a green Appetise apron

Appetise

Coming soon

Tika

A new path towards justice

aglow

Leading the beauty membership movement

Bustle

Coming Soon

Extraordinary

Rewarding people beyond the pay cycle

Ideally

Insights that grow great ideas

Ventures, Brand

Taxi

Working capital, done differently

Cream coffee cup shape on a green background

Caffeine

Coming soon

Brand, Ventures

Pink gradient stylised brain illustration on a pale pink background

Ārepa

The brain drink

Aera

Coming soon

10:PM

Coming soon

Brand, Innovation

Re-Leased

Coming soon

“Drunk AF” lettering over a green leafy pattern

AF Drinks

Coming soon

White percent sign with a smile on an orange background

Simplicity

Coming Soon

Brown abstract ampersand-style mark on a cream background

AndFoods

Coming soon

Illustrated character carrying a cardboard box with yellow tape

Starshipit

Delivering great shipping experiences

Tracksuit

Champions of brand building

Brand, Ventures

Supergenerous poster with an illustration of hands holding a bowl on yellow

Supergenerous

Transforming the impact of human generosity

Large “2021” lettering printed on a white page, Icehouse anniversary publication

The Icehouse 20th Anniversary

20 years through 20 stories

Crimson Global Academy crest with red line pattern on a dark red background

Crimson Global Academy

The world's premium online high school

GD1

Global from Day 1

Rows of Odd Company cans with illustrated labels

Odd Company

A new voice for new drinkers

Brand, Innovation

Testimonials

Alison Mau
Tika Founder

I don't have adequate words to express how lucky we were to walk into Previously Unavailable's offices (early days, very rough at pitching! No money!) and walk out with a team like this one. How they work this magic I have no idea and plainly am not supposed to - that's their secret sauce 😎 I can say, though, that this team has taken the toughest job possible and turned it into a beautiful, accessible, welcoming world. I can't recommend them highly enough. They're the best.

Jonny McKenzie
Founder
Bustle

“The team at Previously Unavailable exceeded our expectations, delivering exceptional work. Their determination to understanding our customers, product, and team helped create a brand that perfectly represents who we are and what we stand for. As a result, we now have a brand that resonates with our audience and supports our mission to serve independent-minded cafe and hospitality operators worldwide.”

Abi Bennett
COO
Starshipit

“We loved working with Simon and the PU team, we came away laser clear on our positioning and offering to customers. The feedback on our new brand has been incredible, with many asking who we worked with, our new brand puts us right at the front of our competitors and positions us for the next phase of growth, I’d highly recommend Simon and the awesome PU team”

Connon Bray
Partner and Executive Director
TRA

“Previously Unavailable have been an amazing JV partner in the development of Tracksuit. Getting to ARR of $1.5M within 12 months is an incredible achievement and the PU team have played a key role in supercharging this growth. Their input reflects the excellence and breadth of their business – helping shape the strategy, developing a very fresh brand platform, beautiful design and UX and most especially, rolling up their sleeves to get the plane off the ground!”

Guillaume Dehan
Founder & CEO
Supergenerous

“We have had overwhelmingly positive feedback from our users, charitable organisations, people and investors to the name and brand change to Supergenerous and the incredible visual identity and story Previously created for us. We couldn't be happier with the result."

Dave Norman
DB Breweries

“The Previously Unavailable team were instrumental in the creation of the Odd Company brand, providing not only great inspiration, but also a continual challenge to stay true to the essence of the brand, which ultimately helped drive cut through in the market.”

Get in touch

We take on select projects, working with companies who are inventing or reinventing. If there’s a project you’d like to talk to us about, please get in touch.

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