Previously Unavailable Fund 1
Previously Unavailable Venture Fund 1
Previously Unavailable Venture Funds are a Sequential Fund Series providing investors the opportunity to invest alongside PU in the high-potential early-stage ventures we choose to work with and invest in during each fund's season.
PU Venture Fund 1 - the first of these venture portfolios represents PU's investment opportunities through to 31 March 2023.
Previously Unavailable Venture Fund 1 is now fully invested, but remains open to new investors in the PIE. Please get in touch if you are interested in the opportunity to invest in this portfolio.
Current Investments
Accelerating first-home buyers to their deposit, faster
Aera offer a range of headstarts and incentives to get people to their deposit and homeownership at life-changing pace.
Making the drink for when you aren’t drinking
AF Drinks are leading the non-alcoholic cocktail in a can movement, with incredible ranging in Walmart, Target and across Australasia.
Delivering behaviour-based food brand insights through an engaged community
Appetise helps food-lovers choose recipes to plan their meals and simply shop online or in-store. From this community innovative food brands gain trends, understanding and insights to grow brands shoppers love.
The smart electrical panel that saves money and keeps you safe
A world-leading smart panel that monitors your energy in real-time, alerts you to electrical faults before they become disasters, and puts over $1,500 back in your pocket every year.
The venture fund that backs companies where brand defines the winner
Brand Fund 1 is a partnership between Previously Unavailable and Icehouse Ventures, built on a single conviction: in the right company, brand isn't a cost - it's the compounding advantage that separates category leaders from the rest.
The platform that turns employee wellbeing into data you can act on
Most organisations guess at employee wellbeing, chnnl measures it. Built on clinical research by Dr. Elizabeth Berryman, chnnl gives leaders a connected system to listen to their teams, manage wellbeing resources, and report on psychological safety, all in one place.
Super effective cleaners and soaps - Safer for you & better for the planet
Cleanery reinvented household cleaning from the ground up. Powerful plant and mineral-based formulas, delivered as a powder sachet you mix with water in a reusable bottle. More effective, better for the planet, and cheaper too.
The all-in-one platform powering the people who power your sport
CoachMate gives sports organisations the tools to engage coaches, volunteers, schools and communities. From practice plans and skill-building challenges to real-time analytics, it's purpose-built for sport and trusted by national bodies.
World-leading home compostable kitchen convenience
The world’s first home compostable cling-wrap and now full range of kitchen non-plastic fantastic options. Leading their category in Wholefoods and Target, US wide.
The furniture platform that makes custom design simple and affordable
Consilio lets you design furniture entirely to your specifications - dimensions, configuration, materials, colour, finish - then see your creation in real-time with live pricing. From confirmed order to in-home delivery in just 3–5 weeks. Custom furniture, finally without the custom-furniture headache.
The Employee Experience Design programme transforming how HR teams work
Excellent equips HR teams with design thinking skills to move beyond best practice and create tailored employee experiences that drive real business impact. Trusted by leaders at Uber, Patagonia, Deloitte and Sharesies - it's the world's leading EX Design programme.
New Zealand's leading venture capital firm backing Kiwi founders globally
Since 2003, Icehouse Ventures has invested over $600 million into 350+ New Zealand-founded companies - from pre-seed to pre-IPO. They back exceptional founders with global ambition, and give investors access to the companies building Aotearoa's most exciting future.
The rapid research platform that helps you grow great ideas
Ideally are changing the way people who make products, software and marketing bring the voice of customer into their development process through fast, affordable and robust insights.
The wearable that shows you exactly when to do your best work
Pylot tracks your brain wave activity and heart rate variability in real time, measuring your mental flow and fatigue as you work. So instead of guessing, you know precisely when to attack deep work - and when to take a break.
Radically affordable, beautiful, always on brand-tracking
Tracksuit are changing how consumer brands work worldwide. They’re creating a new common language for measuring, reporting and making the case for more great brand work.
The slow-dried veggie mince made from real New Zealand vegetables
Vince packs over 500g of real NZ-grown vegetables into every bag — slow-dried, no preservatives, no nasties. Just add boiling water for a quick, healthy meal in minutes. Perfect for busy families, trampers, and anyone who wants to eat more vegetables without the effort.
The social media management platform that tells you what actually works
Zavy gives brands and agencies an all-in-one platform to publish, benchmark, report, and uncover AI-powered strategic insights - including competitor intelligence. Trusted by Fonterra, Westpac, Air New Zealand and more, it turns social media data into decisions that drive real results.
Investment Committee
James Hurman
Chair & Founder
Previously Unavailable
Previously Unavailable
Simon Pound
Co-CEO
Previously Unavailable
Previously Unavailable
Chris Paykel
Co-CEO
Previously Unavailable
Previously Unavailable
Backing the Brands of Tomorrow
Get in touch
We take on select projects, working with companies who are inventing or reinventing. If there’s a project you’d like to talk to us about, please get in touch.
