Previously Unavailable Venture Fund 2
Previously Unavailable and Icehouse Ventures partnership lockup

Previously Unavailable Venture Funds are a Sequential Fund Series providing investors the opportunity to invest alongside PU in the high-potential early-stage ventures we choose to work with and invest in during each fund's season.

PU Venture Fund 2 - the second of these venture portfolios represents PU's investment opportunities between 1st April 2023 and 31 March 2025.

Previously Unavailable Venture Fund 2 is now fully invested, but remains open to new investors in the PIE. Please get in touch if you are interested in the opportunity to invest in this portfolio.

Current Investments

Accelerating first-home buyers to their deposit, faster Aera uses developer commissions and new builds to help first-home buyers reach a deposit and homeownership faster.
World-first green CO2 and heat technology for commercial greenhouses Aplenty converts wood waste into clean CO2 and low-cost heat for greenhouse growers — increasing crop yields by up to 10%, reducing emissions by 90%, and giving growers full control over heating costs. Proven technology, already operating at the first customer site, and ready to deploy at scale.
The venture fund that backs companies where brand defines the winner Brand Fund 2 is a continuation of the partnership between Previously Unavailable and Icehouse Ventures, built on a single conviction: in the right company, brand isn't a cost - it's the compounding advantage that separates category leaders from the rest.
The employee benefits platform Extraordinary makes employee benefits, rewards and transport simple, serving more than 50,000 people across leading businesses.
The AI business management platform built for recruitment agencies Kamal gives recruitment agency leaders a 360-degree view of performance across financials, gross margin, fill rates, and consultant productivity - all in one place. By replacing manual reporting and external advisors with automated AI-powered analytics, it helps agencies identify where money is made, cut inefficiencies, and build a measurably more profitable business.
The future of marketing performance Lumos combines OOH and digital media planning and buying, and has more than doubled revenue since our first investment.
Tracking work in the AI age Manifest tracks time, tools and tokens for creative businesses, helping agencies understand how work gets made.
The venture studio creating the martech stack of the future ‍New+Improved Ventures is a venture studio focused building B2B SaaS marketing technology companies from the ground up. The team behind Tracksuit, Ideally, Aether and Drumbeat, they combine deep marketing expertise with proven startup commercialisation skills to find the next category-defining opportunity.
The New Zealand fusion energy company making abundant power possible OpenStar is commercialising the levitated dipole - a uniquely stable, simple, and modular approach to fusion energy inspired by Earth's own magnetosphere. Founded in Wellington, the team achieved first plasma in just two years on a lean budget and is targeting commercial fusion within five years, with a world-class scientific team led by the global authority on levitated dipole research.
Orchestrating modern insurance operations Simfuni is building a platform to change how customers and businesses deliver and experience insurance.
Regulated industry communications Spoke uses AI to help large international businesses improve communications, compliance and performance.
Making solar work after dark for Kiwi homes and communities SUPA builds large solar and battery systems on schools, farms, and businesses, then sells the surplus power directly to New Zealand households. Site hosts earn revenue, buyers get stable clean energy, and the profits stay local. A smarter, decentralised energy network built for the country's future.
One platform uniting Tech Business Management and FinOps for the AI era Yarken gives CIOs and IT finance leaders complete visibility across cloud, SaaS, infrastructure, and AI spend, unified into a single source of truth. With agentic AI, no-code workflows, and finance-grade analytics, it's the platform recognised by Gartner for helping enterprises move faster, invest smarter, and stay ahead of technology cost complexity.

Investment Committee

Portrait of James Hurman, bearded man in glasses with arms crossed
James Hurman Chair & Founder
Previously Unavailable
Portrait of Simon Pound in an olive shirt
Simon Pound GP Brand Fund.
Co-CEO Previously Unavailable
Portrait of Chris Paykel
Chris Paykel Co-CEO
Previously Unavailable

Get in touch

We take on select projects, working with companies who are inventing or reinventing. If there’s a project you’d like to talk to us about, please get in touch.

Auckland

Shop Future Demand

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Future Demand Vol. 2

Buy Now ↗

How marketing to tomorrow’s customers will break your brand out of the performance trap

Social Updates

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LinkedIn

29 May

Portrait is a new bespoke process from our venturing and strategy teams, built for marketers who want more ROI from their media spend.

LinkedIn

14 May

Hot off the press: our latest rebrand for Spoke just launched earlier this month ☎️

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LinkedIn

8 May

James Hurman has been on a world wide book tour — Helsinki, New York, Chicago, Toronto... and now finally, back in NZ!

By The Numbers

$500m+

Launched
Companies

40+

Equity
Companies

4

Venture Funds

Weekly Whakatauki

He iti te mokoroa, nāna i kati te kahikatea
Something much larger can be overcome by something much smaller.

Where in the world is James Hurman?

Cannes

43.5539° N, 7.0170° E

Bookshelf

Now Is Better – Stefan Sagmeister

AUX

Wandering Eye – Fat Freddy's Drop

Overheard at Previously

“Walking is actually good for you”

Studio Snaps

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Black and white photo of a busy open-plan office
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Clients & Partners

Icehouse Ventures
Westpac
AF Drinks
Ārepa
Fonterra
Emma Lewisham
MedWorld
NZTE
DB Breweries
Education Perfect
Torrens University Australia
OnBoard
Shuttlerock
Pylot
Lion
Mānuka Health
Ideally
Tracksuit
Breast Cancer Foundation NZ
Helius
Brothers Beer
ASB
BNZ
Fonterra
Melodics
Sunfeld
Contact Energy
Simplicity
Futurity
PieFunds
DB Breweries
WOOP!
Ārepa
Hawker & Roll
Stolen Rum
21C Skills Lab
Ascential
Heineken
Clearhead
Westpac
Stuff
AF Drinks
Spark
The Comfort Group
NZ Trade & Enterprise
Serious Food Co.
Toothcrush
Timely
Compostic
Medworld
Growbright
Sanford
Emma Lewisham
Goodman Fielder
TVNZ
PĀMU