Crimson Global Academy (CGA) is the world’s premium online high school.

A world-class high school that brings academic excellence together with global opportunity, putting students on an accelerated path toward extraordinary global success.

We were engaged to rebrand CGA to reflect their ambition to become the world’s premium online high school — to design a brand that inspires motivation and ambition in both parents and students all over the world.

The main design tension was to blend the traditional aspects of academia with a more globally connected, digital and innovative learning ecosystem. This served as great inspiration for how the brand could look, feel and behave, and how we could push the boundaries within a somewhat conservative industry.

As CGA is a large brand, with over 30 marketers and creatives using the brand elements all over the world, we needed to create a robust and flexible, yet recognisable, graphic language and brand toolkit for all communications.